Advertising & Marketing

E-Commerce Website Design Mistakes That Are Killing Your Sales Potential

Building an ecommerce website is not as simple or as straightforward as it seems. There is more involved in the process if you want to maximize your sales potential. According to expert software developers in Leicester, there are two things you want to focus on: 1) understanding human psychology and 2) testing every small detail.

When evaluating ecommerce websites, the loading speed is not the only factor to consider. You need to put yourself in the perspective of your web users and customers. This will enable you to identify factors that can be used for designing your site and for improving user experience.

 

eCommerce

Here are some of the mistakes that must be avoided if you want to achieve the best magento ecommerce web design:

Avoid Choice Overload

When it comes to setting up an e-commerce business, it might seem like a great idea to offer as many products as possible. While it might seem like a good idea, it does not necessarily equate to increased sales. Choice overload, or a concept known as ‘analysis paralysis’, is one of the biggest mistakes that companies do when setting up business online. The idea is to offer adequate amount of options to your customers but not to the point wherein they will be confused about their options.

There are a few tricks that SEO services in Leicester recommend. One is to limit the number of products you feature in one page. That way, the products do not look too crammed in one page while making sure that each product is highlighted. Some websites also offer their customers the chance to adjust the number of products to show in one page. But by default, you need to keep the number of products at a minimum.

Lack of Clear Value Proposition

Another common mistake that business owners make when designing their e-commerce site is the lack of value proposition. A value proposition is that statement that indicates what the customers can get when they buy your products. They should be able to know what you are selling and why your products are valuable in comparison to your competition in the market. If it is not clear right away, you lose the opportunity to make a good first impression.

Not Using Quality Images

The use of images on an e-commerce website is highly important, or for any website for that matter. Web users tend to respond to visual stimuli. Hence, you can exploit that in order to compel them to make a purchase or respond to your call to action.

When it comes to using images on your website, it is not just about the quality of the photo you use. For a physical good, it is important to showcase images of a model or a person wearing the product. It makes it easier to sell a product if they can visualize how it is worn or styled rather than the product itself. These are called “action shots” and help potential buyers envision what the product would look like on them.

Knowing the common mistakes associated with building an ecommerce website, you should be able to make improvements on your website. If you want more additional tips or help from experts on building your website design, you can go to http://www.leicesterwebsitedesign.com/ecommerce.html.